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AustinGrassroots startup INK Games has announced that it has secured $18.75 million in its latest funding round. He plans to use this funding to build his platform as well as the mobile game Prize Kingdoms.
This is INK’s second round of funding, having raised $9.5 million last September. The company’s platform is a social and Web3 commerce network that allows users to take advantage of their opportunities. The INK Pay system pays users based on their level of influence and audience engagement.
INK CEO and co-founder Robert Towles told GamesBeat about what INK brings to the world of mobile gaming: “INK Games offers the only platform where billions of users can get paid to play games and refer others. Thanks to our technology, users can combine all their communication and social opportunities and monetize their viral opportunities forever.
Towles added that the mobile market currently does not offer enough to users: “A few years ago, mobile casual gamers wanted in-game incentives. Now they understand the tremendous value they bring and expect to get paid. The tables are turning: soon worthless incentives won’t cut it. Users want a meaningful share of the revenue. In addition, billions of people now realize that they have great influence through social media, their connections, and their followers. They want to manage it cost-effectively and easily.”
A new release from INK Games is Prize Kingdoms, a “unique twist on the casual board game category”. The studio is testing the game in regions ahead of an expected launch later this year.
Josh Gause, CCO and co-founder of INK, spoke to GamesBeat about the response to Prize Kingdoms so far. “Users play every day, often logging several hours of play time. Importantly, our playtesting proves that we are a “game for everyone” – and will have huge appeal to the global gaming community. Engagement rates are already incredible across different segments and demographics, including age and gender. Users are impressed by the competitive social features and the opportunity to win real prizes. The full release of Prize Kingdoms is planned for later this year and we expect mass market success.”
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