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Peter Svoboda, CEO of Stratox Cloud Native, explains how CodeNow makes cloud-based development fast and enjoyable for everyone.
Can you tell us a little more about CodeNOW?
CodeNOW is a real startup. That means we’re working hard to create a platform that simplifies cloud-based software development, especially when it’s based on a microservices architecture. We strive to make cloud-based development fast and enjoyable for mortals. Especially for developers who are not familiar with infrastructure and configuration needs.
We can remove the complexity of cloud infrastructure management and automate many common and repetitive tasks. The platform hopes to increase productivity and make cloud-based development fun again.
When and how did it start?
CodeNOW was founded in 2019 and the platform came out of beta in 2020. We are now looking to expand our company to the US, where we have established a company.
Opening a store in the US is a serious step for you and your company!
Yes, you can say that. We recently opened a small office in San Francisco and hired our first sales staff. It’s still a slow process, but I’m happy that it’s taking off, we’ve received great feedback and we’ve been able to get our first customer. We are very confident about the future and will continue to expand.
Is CodeNow part of Stratox, a software delivery company?
Exactly. Stratox is essentially a portfolio of companies. CodeNOW is made out of my own pocket, along with revenue from Stratox’s professional services. Not only us, but the market and investors saw this opportunity, and as CodeNOW continues to grow, we decided to accept some investment and use it to expand.
So how can companies benefit from using CodeNOW?
CodeNOW was born during my time as an architect at IBM, where I was responsible for large transformation projects. I’ve encountered a lot of inefficiencies in development and deployment, and I’ve been shocked at how much time developers have wasted by basically twiddling their thumbs and waiting for others to finish their work. This got me thinking that empowering developers with smart self-service technology could save money.
If you as a developer need to create a new database, cache, message broker, or similar infrastructure component, you don’t have to wait for others. Eliminating this lag in the development process can greatly increase overall productivity and the value created during software development.
So that was the original idea. Additionally, we’ve found that developers, especially those working for large companies or contractors, often don’t spend much time self-learning or properly educating themselves about cloud technologies, tools, and best practices.
We saw a big opportunity here by removing a lot of the complexity underneath Kubernetes and providing all the tools and best practices that these developers can understand and use right out of the box.
I hear everyone talking about cloud development as this complex beast. We want to prove otherwise, and our mission with CodeNOW is to make development frictionless and sustainable for microservices and distributed software architectures.
There’s a lot of talk about Kubernetes, but a lot of people don’t know what it actually is.
You’re right, unfortunately not many people know exactly when it’s a good tool to use and when it’s not.
So when is it the right tool to use?
I’d say it’s especially handy when dealing with horizontal scaling. Instances where you need to run hundreds or thousands of instances of your business logic. Kubernetes can help a lot with this. As a means of creating high availability, flexibility, etc. I’d say it’s mainly rear-facing. Front-end developers are used to slightly different tools, and CDNs and other technologies are easier to live with. So Kubernetes is not necessarily the best thing for them. But I believe it’s the best tool for backend programmers, especially to join Microsoft.
Are there any trends you’ve noticed around DevOps this year?
Yes, one trend we’re seeing is the need to almost compartmentalize your approach to DevOps. On the one hand, at the platform level, the enterprise or company needs a high level of automation. On the other hand, the DevOps approach is very close to your application development practice and basically requires automating the processes around the applications being developed.
Companies often think they are practicing DevOps once they start using a CI/CD pipeline. Sometimes you’ll see someone wearing a DevOps badge refer to the organization as “The DevOps Guy”. However, I believe there is still some lack of understanding…
At its core, DevOps is about collaboration and automation, regardless of who is responsible. It’s true that the sheer amount of knowledge and technology required makes it difficult, especially for developers, because there are huge infrastructure and operational aspects involved. Generally, developers don’t want to worry about these and want to focus on building the business logic of the application.
So, the trend we’re seeing is more companies looking to hire DevOps professionals and make them part of their development teams. I personally think this is probably not the best idea.
Whenever we talk about technology, skills always come up. Are there enough people in DevOps?
It’s a really scarce resource. If you look at what is required and involved in developing a typical application, you can see that developers themselves are struggling to get the job done. Any specialist can serve 10 people, and beyond that will be overloaded with requests. Therefore, the number of people with appropriate skills is bound to be much greater than the number of people available in the market.
That’s why I believe we’re seeing this strong wave of upcoming development platforms, all trying to automate different parts of the process for developers.
You are still a relatively new company and you have already moved to the US. Is there anything else you’re looking forward to in the coming years?
We are finalizing a SaaS version of our product that will be available to small companies immediately. We believe this scenario is especially valuable for non-tech founders. Ideal customers for this product are startups who need to manage remote teams and founders who need to take care of remote developers. Companies where speed to market and ease of development are important.
On the other hand, we continue to serve enterprises. As an enterprise business, we’ve proven success by offering CodeNOW as a rapid prototyping tool for MVPs and cloud-based prototypes from scratch.
So I think it’s important to mention that we’ve achieved ISO27k certification, so we can offer enterprises and any company that CodeNOW is safe and secure from a data point of view.
Thank you so much for your time! I wish you all the best in your US adventure
Thanks for this interview, yeah I’m sure it’s going to be a blast!
Stratox Cloud Native will be at TechEx Europe on September 20-21 in Amsterdam. Register for your free ticket here.
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