LG introduces art NFTs for its smart TVs

LG Electronics launched its non-fungible token (NFT) platform, LG Art Lab.

Now available in the US on the company’s TVs running webOS 5.0 or later, the new platform, accessible directly from the home screen, enables users to buy, sell and enjoy high-quality digital artwork.

LG, of course, hopes this artwork will help consumers enjoy their TVs even more, and it says the TVs are the perfect medium to showcase its NFT collection. This is a sign that large companies see NFTs as a step closer to mainstream adoption.

LG also announced that it will offer the Utomik cloud gaming subscription service on its TVs through the LG TV app store. From November, the price of the service will be from eight to 13 euros.

LG said it developed the platform to make using NFTs convenient and accessible. This includes the LG Art Lab Drops feature, which profiles artists and previews new works coming to the platform soon. Meanwhile, a real-time Live Drops countdown ensures that users get “just-dropped” NFTs.

LG’s new platform is based on the Hedera network, the most widely used, sustainable, enterprise-grade public ledger for the decentralized economy. It makes buying and selling as simple as possible, incorporating on-screen QR codes, allowing users to quickly complete transactions through Wallypto. cryptocurrency wallet for smartphones.

Once purchased, NFT can be traded in the LG Art Lab Marketplace, where users can easily view their transaction history, and in My Collection, they can view their artwork. When displayed on the cinematic, 16:9 aspect ratio screens of LG’s TVs, NFTs come fully alive.

LG Art Lab welcomes renowned sculptor Barry X Ball’s first digital artwork. Known for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, Barry X Ball now debuts in the world of NFT art with his unique “Metal” series of digital works.

The first of these NFT works, featuring details used in the artist’s notable sculptures, will be available through the platform’s LG Art Lab Drops feature in the coming weeks, with the Stone series and other artists’ works being added monthly. .

To help users gain a deeper understanding of their favorite NFTs and the creative minds behind them, the platform also features informative artwork and short films that illuminate artists’ creative processes. Users can follow and learn more about each artist in the app’s profile feature, and will have the opportunity to meet some of them at LG-sponsored art events.