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If you think of metaversion mainly as an ephemeral concept, then you cannot imagine the role that physical action and expression will play in its development. But like panelists GamesBeat Summit “Building the future of dance, expression and action in games for the Metaverse,” he said, noting that this could be more important than we thought.
Panel participants were Randy Eckhardt, Eckhardt Consulting’s music strategy and licensing consultant, and Anthony Castoro, founder and CEO of HiDef Entertainment. To begin with, Castoro noted that physical activity can help overcome any language barriers in metaversion.
“When we go on this journey and think about the products and things we want to build, we really want to think about the things that unite us. Self-expression and human movement are perhaps the most basic forms of communication we have. It’s more universal than word of mouth, ”Castoro said. “If we don’t speak the same language, we have difficulty communicating. What about body language? We are conditioned to understand that we are trying to see and convey human movement. “
Eckhardt noted that several well-known metaverse platforms, such as Fortnite and Roblox, have changed their minds about licensing games in the music industry. “When I called the record companies in 1993 and said, ‘We want music in our games,’ they said, ‘Wait, that’s not great.’ But now, in a sense, the opposite is true. Children want to go here and have fun, do something, express themselves and find music. ”
Castoro said that “understanding” music in metaversion is a priority for many companies. a method that rewards artists and music rights holders in a commercially viable way, but is also suitable for developers, publishers and end users. . . When that happens, it creates new opportunities for the game. “
They also agreed that the ultimate goal of these innovations is to help users express themselves freely in metaversion, rather than just watching licensed music. “In terms of innovation, there are things happening on the business model side, but there is a lot of room for innovation in the game itself,” Castoro said. “How can we encourage people to express themselves through dance, as opposed to simply copying something during rehearsals?”
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