Data.ai: PC and console have great leadership in mobile consumer spending

Data.ai The International Data Corporation (IDC) has published a new report analyzing the growing wealth of the gaming market. Mobile gaming, in particular, has been steadily rising for almost a decade and now has great leadership in other markets in the PC and console space.

This is not to say that any part of the gaming market is doing badly. In fact, the entire industry will reach $ 222 billion this year. Data.ai also says it expects sales of consoles to increase as more PS5 and Xbox Series consoles are available throughout the year. But mobile gaming in particular is on the rise.

In an interview with GamesBeat, Lexi Sydow, Head of Marketing at Data.ai, spoke about why he thinks the mobile market is expanding. “I think COVID was a catalyst, but the trends were in place, so I think it’s a fact that COVID provides us with a wider range of people in the gaming world. I think there were a lot of people who weren’t really into mobile gaming, and they probably did it for the first time during COVID. . . but at the end of the day, we see it happen over time. “

Who plays mobile games?

In addition to consumer spending, Data.ai also said that mobile games have a different audience compared to other markets. For example, 47% of the best games by consumers are spent on women (which means they attract more female players than men). According to the report, both the Gen Z and Baby Boomer generations spend more money on mobile games.

Sydow also told GamesBeat that the growing power of mobile devices is another source of their gaming appeal. , and the phone as a machine can now handle it. “

The report notes, “Console and mobile experiences are also integrated; Mobile devices are now able to offer console-like graphics and gaming experiences, along with cross-platform competitive and social gaming features.