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Mobile monetization platform AppLovin announced today that it is launching a non-binding offer Unity. Proposed to “merge” with Unity, it’s a proposed acquisition worth more than $17 billion.
The offer is for an all-stock deal that values Unity’s stock at $58.85 per share, an 18% premium to Unity’s Monday closing price. Existing Commonwealth shareholders will receive 55% of the shares of the post-nuptial company, which will equate to 49% of the voting rights.
There is one condition. The Union had to stop its plan Acquisition of Ironsource, is one of AppLovin’s competitors. The company intended to use Ironsource tools to give its creators more options for monetizing their creations.
AppLovin has acquired several companies over the past few years. He got it mobile advertising firm MoPub from Twitter last year for $1.05 billion and a mobile game developer Car Zone in 2020. AppLovin CEO Adam Foroughi said in a statement, “Over the past ten years, we have built and run a leading and innovative company in mobile app marketing and monetization solutions… . With the scale that comes from combining our leading solutions and innovations that will be achieved by combining our teams, we expect game developers to be the biggest beneficiaries as they continue to lead the mobile gaming sector into its next chapter of growth.
So far, the Union has not responded to this proposal.
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