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AMGI Studios raised funding to create a non-fungible token (NFT) game and metaverse that bridges Web3 and Hollywood.
The money comes from Yield Guild Games, Bitkraft Ventures and Delphi Digital. The amount of funding was not disclosed.
The animators behind the game are ex-Pixar and Disney. They are developing an NFT project called My Pet Hooligan, as well as a mobile app called Immi, which will allow players to create animated characters in real-time.
AMGI also makes The Rabbit Hole, a cross between Grand Theft Auto and Zootopia. The company said it will promote “free, exciting and rebellious gameplay along with high-quality animated characters.”
All three investors will also serve in an advisory role at AMGI as the team builds the game, in-game ecosystems and in-game social structures.
AMGI said it is on a mission to combine proprietary technology with high-quality, character-driven animation to bridge the gap between Hollywood and the Web3 ecosystem. NFTs use the blockchain to authenticate unique digital items, and Hollywood companies use them to create rare digital collectibles. It doesn’t tell us exactly what gaming or Hollywood connection is present here, but it does give clues.
The creative team includes artists and animators from Pixar, Disney and ILM. AMGI has developed a number of advanced animation capabilities and technologies that will serve as the core infrastructure for Web3 expansion.
In addition to AMGI’s recently launched mobile app Immi, which has celebrity investors including Marc Cuban, Tony Robbins, Pitbull and Paris Hilton behind it, The Rabbit Hole’s action-adventure metaverse game is set in a wider space of recurring and is an open world experience. An unreal 5 metaverse architecture built by AMGI called Interloop.
“AMGI Studios brings together top-tier production studios and a team of creators who have demonstrated their ability to deliver a story-driven narrative,” Jeff Holmberg, head of asset acquisitions at Yield Guild Games, said in a statement. . “We’re proud to have them as a partner and excited for our player community to have a great experience exploring the My Pet Hooligan Metaverse.”
Interloop is a place where diverse projects, intellectual properties, games, stories and creators can build together to develop a rich ecosystem of assets, characters, IP and stories. The interaction of metaverses and Web3 brands is essential to a robust and healthy ecosystem, and Interloop will serve as the connective tissue that binds these communities together, the company said.
“Combining a renowned creative team with cutting-edge technology initiatives, AMGI Studios is reshaping the animation landscape of entertainment, game content and interactive AR/VR environments,” Bitkraft’s Jamie Wallace said in a statement. “Using its proprietary technology, Interloop, AMGI Studios will bring powerful interoperability to the Web3 ecosystem and essentially define the future of the metaverse.”
“AMGI Studios is committed to simplifying creativity and making it more accessible and accessible to the masses,” Delphi Digital’s Jeremy Parris said in a statement. “This kind of unlocking of creativity using their proprietary technologies will help interoperability within the Metaverse, help drive the creative economy, and lower the barrier to entry for many creative environments. The implications of this are huge and we at Delphi Digital are delighted to partner with AMGI to help design this future.”
The company said it has long-term development plans for how Interloop will shape up over time, including the ability for other projects and brands to acquire and build on the architecture to create their own unique experiences.
AMGI said that Interloop will provide an immersive digital experience and bring together other projects with real interoperability. The framework will ensure consistency while allowing developers to create their own experiences and game modes. The rabbit hole is the first piece of that great architecture.
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