HomeComputingAcxiom joins the Salesforce AppExchange to transform the personal experience

Acxiom joins the Salesforce AppExchange to transform the personal experience

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A consumer intelligence company Axiom is united The Salesforce AppExchange Genie Collection enables brands to better understand their customers, expand personalization, and unlock new opportunities to accelerate business growth.

Brands today must know their customers, anticipate their needs, and engage in ways that are personalized, relevant and contextual. A data-first approach is key to meeting these expectations, and the Salesforce Customer Data Platform (CDP), powered by Genie, enables brands to create a single source of truth and create smarter, more relevant and humanized moments throughout the customer journey.

Acxiom’s Data Enhancement for CDP, which integrates directly with Salesforce, is currently available. AppExchange. Using the app, advertisers can use Acxiom’s privacy-secure touchpoint data to quickly identify high-value audiences and generate the most cost-effective engagement. As a result, brands can significantly improve the performance and business results of their marketing initiatives and accelerate the return on CDP investment.

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Additionally, as part of the AppExchange Genie Collection, partners can now use the world’s #1 CRM platform to harness the power of data across sales, service, marketing, loyalty, commerce and external data sources to accelerate business growth.

Acxiom Chief Strategy Officer David Skinner said: “Acxiom’s decades of experience in privacy-compliant data services and identity management offer Salesforce customers expertise that no other partner can bring to the table.

“Marketers using Acxiom’s Data Enhancement for CDP can increase the accuracy and predictability of their ad efforts and improve campaign response rates. This will help you get to market faster, reduce marketing costs and increase your ROI on the Salesforce platform.”

Woodson Martin, COO, AppExchange, said: “Salesforce Acxiom is excited to join the AppExchange Genie collection. In today’s digital world, a data-first approach and a single source of truth has never been more important for brands.

“We look forward to seeing how Acxiom’s innovations can help our customers succeed in an increasingly competitive environment and accelerate their digital transformation journey.”

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